About Us

Incomparable, SA was started as a small company in 1984 in Johannesburg, South Africa.
Working around a kitchen table, often late into the night, Jennifer Pascall was busy transforming small pieces of ground stone & clay into buttons of all shapes and sizes. Many of the first designs, which are still popular today, were inspired by Africa’s rich ethnic artworks, colourful flowers and distinctive wild animals.

Jennifer Pascall, founder and owner, Incomparable Buttons

As the company evolved, ladies from the local community were hired and trained in the art of button making. Today, Jennifer’s son & daughter, as well as several women from the local community are involved in the business.

Most of the Incomparable team had never held a paintbrush before they joined the company and are now absolute masters of their art and justifiably proud of their work.

The ladies' sense of belonging within the company and skills as crafters not only gives them tremendous pleasure but also provides them with economic empowerment.
Many of the team are the sole breadwinner of their family.

Incomparable is very strongly committed to using environmentally friendly materials and production processes.

The parent company in South Africa is involved in the entire production process: from the sourcing of the raw materials, creation of the artwork/design to the presentation of the finished product.
This allows us to confidently present a durable and unique product range of exceptional quality at an affordable price.

Incomparable offers a wide range of copyright designs.

Incomparable buttons are fully washable and dry cleanable*. This is a first for ceramic buttons and offers sewers, knitters, crafters and clothing manufacturers a great alternative to plastic.

When you've put so much effort into your lovingly handmade items, 'why settle for plastic?'

* The buttons are fully washable; we recommend that the garment is turned inside out prior to washing, and that normal care is taken in the handling of the item.